Google Ads: the account is yours and so is the money
We set up and run the campaign inside your own Google Ads account, not ours. You pay Google directly and we do not take a cut of your budget. If one day you leave, the account and the whole history stay with you.
Managed inside the Complete pack (950 €) and the Pro (1,500 €). The ad spend is separate and you pay it to Google.
When Google Ads makes sense, and when it does not
Ads buy you the top of the page today. That is useful when you are new, when you are seasonal, or when the organic results in your trade are locked up by three businesses that have been there for years.
It stops making sense when the money you can put in is too small to buy a meaningful number of clicks, or when your listing and your website are in such a state that the clicks arrive and bounce. Paying to send people to a page that does not convince them is the most expensive mistake in this business, and we will tell you before you make it.
Around here there is one more thing worth knowing: a lot of the searches with money behind them are made in English. The campaign has to be built for that, with English keywords and English ad copy, not a translation of the Spanish one.
How we run it
In your account
Created in your name, with your card. You can see everything we do, at any time, and you keep the history for good.
Search first
People who are already looking for what you sell. Display and remarketing later, if they make sense; a lot of local businesses never need them.
Negative keywords from day one
Half the money wasted in a badly run account goes on searches that were never going to buy. Cleaning that out is most of the work.
Campaigns in English and Spanish
Separate, not translated. What somebody types in English and what they type in Spanish are rarely the same words.
Conversions measured properly
Calls, forms and WhatsApp clicks tracked, so what you see is leads and not impressions.
A monthly report you can read
What you spent, what came in and what we changed. One page.
How a campaign starts here
1 · Your account, or a new one in your name
If you already have one we work inside it, with its history. If not, we create it in your name and with your card. Never in ours.
2 · What people actually type
Keyword research for your trade in your town, in Spanish and in English, because they are rarely the same words. Plus the negatives: everything you are not going to pay for.
3 · Ads and landing page
The ad has to match the page it lands on. If the page is not convincing, we will say so before spending your money on sending people to it.
4 · Measure what counts
Calls, forms and WhatsApp clicks tracked as conversions. Without that, a report is a list of impressions and impressions do not pay wages.
Where the money really goes in a badly run account
Most wasted budget is not spent on bad ads. It is spent on searches that were never going to buy: people looking for a job, for a DIY guide, for a competitor by name, or for the same words in a town three hours away.
Cleaning that out is unglamorous and it is most of the work, especially in the first weeks. It is also the reason an account that has been running on autopilot for a year usually gets cheaper as soon as somebody looks at it properly, before a single new ad is written.
The second place money leaks is location. A campaign set to «Spain» in a business that serves Altea and Calpe is paying for clicks from Seville. It sounds obvious and it is one of the most common things we find.
Ads or SEO first?
They do different jobs. Ads buy you the top of the page today and stop the moment you stop paying. Local SEO takes months and then keeps working without a daily budget.
Our honest order for most local businesses on this coast: get the Google listing right first, because it costs 150 € + VAT a month and it is where a lot of the calls come from anyway. Add Ads when you have somewhere decent to send the clicks, or when you need customers this month rather than next season.
The exception is a business that is new, seasonal or launching something: there, Ads first makes sense, because waiting for SEO would mean missing the summer entirely.
What we are not going to do
Google Ads in Moraira, Calpe and around here
The towns along this coast behave very differently. In Moraira, where one in six residents is British, the English campaign is usually the one that pays. In Calpe, with seven nationalities above a thousand residents and nobody in the majority, it is worth testing before committing a budget.
We are Google Ads Search Certified, which is a Google qualification and not a self-awarded badge. It does not guarantee results; it means the person running your account has been examined on it.
What the management costs
Google Ads management is inside the Complete pack, 950 € + VAT a month, and the Pro, 1,500 € + VAT a month, which adds Meta Ads as well. The advertising budget is always separate and always paid by you, directly to Google. No tie-in on either pack.
Frequently asked questions about Google Ads
What happens if I stop?
The ads stop the same day and the calls stop with them. That is the honest difference with SEO, and it is why we would rather you had the listing working underneath before you lean on advertising.
Do you also run Meta Ads?
Yes, inside the Pro pack. Google is for people already searching for what you sell; Meta is for people who were not looking but fit the profile. They are different jobs and they suit different businesses.
Can you take over an account somebody else set up?
Yes, and it is common. The first thing we do is look at where the money went, not at what the previous reports said. If the account is in somebody else’s name, ask them to transfer it to you before anything else.
How much should I spend on advertising?
It depends on your trade and your town, and it is money you pay Google, not us. What we will do is tell you honestly if the figure you have in mind is too small to be worth starting, rather than take it and report impressions.
Whose account is it?
Yours. Created in your name, with your card, and you keep the history if you ever stop working with us.
Do you take a percentage of my budget?
No. The management is inside the monthly pack and does not change if you spend more. We think a fee that grows with your spending is the wrong incentive.
How long until it works?
Ads produce clicks immediately. Producing customers takes a few weeks of cleaning: negative keywords, ad copy and landing pages. The first month is mostly learning what not to pay for.
Can you run the campaign in English?
Yes, and here it is usually the one worth running. English and Spanish campaigns are built separately, not translated from one another.
What else we do
Each service has its own page, with what it includes and what it costs.
